How to perform a website audit. On page checklist for 2017
On Page SEO" Checks This can be the biggest part on the audit. It addresses the way to analyze personal webpages in bulk to to locate problems with using the site.
Check for rel=nofollow Stats
What's rel="no follow"? A command telling Googlebot not to move credit, trust or any equity by way of a link. Why do nofollow links matter: Should you want to pass hyperlink equity via an internal link on your own site or through an outbound link If you`re link constructing and getting no-follow links, you`re getting diminished returns on your own effort How may I check for no-follow links: Majestic Screaming Frog A nofollow browser plugin
What're duplicate title tags? When at least 2 pages in your site have the same title. Why do duplicate titles issue? You run the chance of search engines passing over them as content that is similar or duplicate. Each page on your site should have a clear, distinctive concept. If pages have titles most likely they've related content which would be better-suited to merged to create authoritative page and one strong with an original title tag. How can I check for duplicate tags? Screaming Frog
What's Meta "hreflang"? Signals to Google which language will be used on a page. Why does Meta "hreflang" matter? When you have content in diverse languages in your website, you want to make sure the appropriate page is served to the searcher centered on which language they`re utilizing. Results will probably be served based on area. Ex. spanish webpages with hreflang=es will soon be served to ip-addresses in Spanish speaking countries. How could I check for Meta "hreflang" on my site? Right click "View Page Source". Search HTML for reflang mark-up ()
Check for Broken redirects
Exactly what are damaged re-directs? A hyperlink that takes you to an error page. Do redirects that are broken matter? Lead to poor consumer experience Low quality score of your website Negatively aff ect your ranking in the SERPs How may I check for broken re-directs? Screaming Frog Google Webmaster Tools > Crawl Errors
What's a 302 redirect? Tells search engines a page continues to be moved temporarily. Do 302 re-directs matter? 302 re-directs don't move SEO equity, in case you redirect a page, meaning, the link worth doesn't pass through. It may prevent content because Google believes a-T some point you will revert straight back to the redirected url. How am I able to check for 302 re-directs? Screaming Frog Redirect Checker
Check for Redirect Chains
What're re-direct chains? A string of several re-directs to still another from location. Why do re-direct chains issue? Having also several redirects may possibly trigger the Googlebot to fundamentally stop following the chain You shed "link juice" with each redirect. How can I check for redirect chains? Screaming Frog
What are missing title tags? Not having an input in to how your page is being seen by search engines titles. Do lacking title tags matter? Page titles are a ranking element, they tell. Doesn't give a clear indication regarding exactly what the content on the page is about to the user. How could I check if I`m missing ? Using the title tab.